Newsletter
Chronicles of Change.
Written from
inside the work.
Chronicles of Change is Francesco Federico's weekly AI marketing newsletter — a working journal on what actually changes inside a marketing organisation as agents, models, and generative tooling become first-class operators.
Latest issuesFull archive on Substack ↗
- The Deployment Layer Is The MoatEnterprise AI value is moving and Microsoft wants to co-own your moatJUL 08 · 2026
- Building the Agentic Marketing Organisation: Elevation, Not EliminationThe board asks how many people you will lose. Wrong question. The right one — how many of your team will still be doing today's job in 2027, and how many will have been promoted out of it? Not replaceJUL 06 · 2026
- The Metric Your Vendor AbandonedWhen generation becomes free, output volume stops proving anything. The people selling you the tools already know it.JUL 01 · 2026
- The Architecture of Human-AI Collaboration: Three Models, One DecisionSeventy per cent of marketing transformation initiatives fail.JUN 29 · 2026
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