The Agentic CMO.
How AI is rewriting
marketing leadership.
The Agentic CMO is the field manual for marketing leaders building inside the shift — first published in June 2025, before the term entered common use, from a CMO who has spent two decades doing the work, and the last three years rebuilding it.
Eighteen chapters and twenty-four AI prompts across five parts: the strategic imperative, the hybrid organisation, implementation, leading the future, and the playbook. Drawn from inside the operating model of one of the largest marketing organisations in financial services — and tested against the next generation of models.
Eighteen chapters,
five parts.
From the strategic imperative through designing the hybrid organisation, implementation, and leading the future — to the playbook.
- Ch. 01Understanding Agentic AIp. 3
- Ch. 02The Evolving CMO Mandatep. 21
- Ch. 03Building the Business Case for Agentic Marketingp. 37
- Ch. 04The Architecture of Human-AI Collaborationp. 59
- Ch. 05Building the Agentic Marketing Organisationp. 77
- Ch. 06The CMO as Portfolio Managerp. 105
- Ch. 07The Pilot-to-Scale Journeyp. 123
- Ch. 08Liability and Governance Under the AI Actp. 149
- Ch. 09The Technology Stack for Agentic Marketingp. 167
- Ch. 10Measuring What Mattersp. 193
- Ch. 11Ethical Leadership in Autonomous Marketingp. 213
- Ch. 12The Customer Experience Revolutionp. 231
- Ch. 13Competitive Strategy in the Agentic Agep. 247
- Ch. 14When Your Customer Is an Algorithmp. 269
- Ch. 15The Human Story, Teams, Talent, and the Roles That Come Nextp. 301
- Ch. 16Industry-Specific Applicationsp. 313
- Ch. 17The CMO in the Agentic Erap. 321
- Ch. 18Your 90-Day Agentic Transformation Plan
Cited.
An operating manual.
The companion to The Agentic CMO — a free GEO operating manual for earning citation in AI-synthesised answers. It turns citation share and content extractability into a practical 90-day programme.
- →Dual-Layer Citation Model
- →Entity Bible
- →Prompt Battery
- →90-Day GEO Playbook
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The newsletter — Chronicles of Change — is where the book continues. A weekly piece on what shipped, what broke, and what the next quarter looks like from inside an agentic marketing organisation.