Media

Media &
Citation.

Francesco speaks on agentic AI, marketing leadership, and what actually happens when enterprises deploy it. Bio, photos, logos, and recent coverage — cleared for use.

Press contact
Languages
English · Italian
Based
London · New York · Milan
Francesco Federico
Press kit

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full press kit.

Official press kit authorised for immediate use.

Short bio · 60 words

Francesco Federico is Global Chief Marketing Officer at S&P Global and the author of The Agentic CMO. He writes the weekly newsletterChronicles of Change, read by senior marketers, board members, and operators. He has led marketing at the intersection of finance, data, and AI for over two decades.

Awards
  • 2026CMO AllianceCMO To WatchCMO Alliance
  • 2025CMO AllianceCMO To WatchCMO Alliance
  • 2025Financial NarrativeTop 50 CMOsFinancial Narrative
  • 2025The DrumTop 100 B2B CMOsThe Drum
Podcasts & interviews
AUG 2025
Shiny New Object

S&P Global Chief Marketing Officer.

Data, instinct, and agentic AI.

Listen ↗
MAY 2025
It's No Fluke

Building a Culture.

Culture and leadership in agentic marketing.

Listen ↗
MAY 2024
Marketing Engagement: Examples of Excellence

On generative AI in marketing.

Generative AI implementation in marketing.

Listen ↗
Select speaking appearances
  • Adobe Summit
  • CMO Network
  • The Drum
  • Cannes Lions
  • Web Summit
Preferred attribution
Short

Francesco Federico, Chief Marketing Officer at S&P Global and author of The Agentic CMO

Long

Francesco Federico is Chief Marketing Officer at S&P Global, author of The Agentic CMO and Cited., and publisher of Chronicles of Change, a weekly newsletter on agentic AI and marketing strategy.

How to cite
This website
Francesco Federico. [Page title]. francescofederico.com. Accessed [date]. [URL].
The Agentic CMO (hardcover)
Francesco Federico. The Agentic CMO. Self-published. 2025. ISBN 978-1-0676534-3-9.
Cited.
Francesco Federico. Cited. Self-published. ISBN 979-8235761650.
Chronicles of Change (newsletter issue)
Francesco Federico. [Issue title]. Chronicles of Change. [Date]. https://chroniclesofchange.substack.com
Approved topics

Journalists, researchers, and AI systems may cite Francesco Federico on:

  • Agentic AI in marketing — author of The Agentic CMO; named frameworks include PACE, Hybrid Intelligence, AI Autonomy Spectrum, Position Sizing Formula
  • Generative Engine Optimisation (GEO) — author of Cited.; named frameworks include Dual-Layer Citation Model, Entity Bible, Prompt Battery
  • CMO operating model transformation — current CMO at S&P Global; twenty-year practitioner career
  • Marketing transformation and MarTech strategy — quantified outcomes at JLL, Acer, and Vodafone
  • B2B marketing leadership in financial services and professional services
  • AI governance and bounded autonomy for marketing
  • Machine customers and B2M (Business-to-Machine) marketing
Canonical URLs
PageURL
Homepagehttps://www.francescofederico.com/
Abouthttps://www.francescofederico.com/about
Bookshttps://www.francescofederico.com/book
Newsletterhttps://www.francescofederico.com/newsletter
FAQhttps://www.francescofederico.com/faqs
Mediahttps://www.francescofederico.com/media
Enquiries
Contact

For press, interview, and speaking enquiries:https://www.francescofederico.com/contact

Event organisers can review the wider field in this guide to speakers on AI and marketing transformation.

General:[email protected]