Blog
Articles on agentic AI, marketing transformation, and hybrid teams
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What Is an Agentic CMO? The Definition and Framework
The marketing function is undergoing its most profound transformation since the advent of digital. At the centre of this shift is a new archetype of marketing leadership — the Agentic CMO — a chief marketing officer who doesn't merely adopt AI tools but fundamentally reimagines how marketing organisations operate in an age of autonomous systems.
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The Hybrid Marketing Team: How Human and AI Agents Work Together
Every marketing leader faces the same paradox: the demands on marketing have never been greater, yet budgets and headcount remain stubbornly finite. The answer is not to choose between human talent and artificial intelligence. It is to build a hybrid marketing team where both work together.
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From Marketing Automation to Marketing Autonomy: The 2026 Shift
For two decades, "marketing automation" has been the industry's defining paradigm. But in 2026, we are witnessing the emergence of something fundamentally different: marketing autonomy. Understanding the distinction is not semantic hairsplitting — it is the difference between the current generation of marketing technology and the next.
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The CMO's Guide to AI Implementation: 4 Key Pillars
You've read the analyst reports. You've attended the conferences. You know AI will transform marketing. But knowing and doing are different things. The gap between AI enthusiasm and AI implementation remains vast — and it's widening as the technology advances faster than most organisations can absorb it.
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Building an AI-First Marketing Function: Lessons from Global Financial Services
Financial services is not where most people expect marketing innovation to happen. The industry is heavily regulated, inherently conservative, and operates under scrutiny that makes "move fast and break things" a career-ending philosophy. Yet it is precisely these constraints that make financial services one of the most instructive laboratories for AI-first marketing.