Francesco Federico
Global CMO · Author · Non-Executive Director
© 2026 Francesco Federico
Francesco Federico is the Global Chief Marketing Officer at S&P Global, where he leads AI-powered marketing transformation across global financial markets. He is the author of The Agentic CMO, the strategic blueprint for marketing leaders navigating the transition from automation to autonomy through agentic AI. Francesco publishes Chronicles of Change, a weekly newsletter analysing enterprise AI developments for senior business leaders. A Fellow of the Chartered Institute of Marketing and member of the World Economic Forum's Strategic Communicators Exchange, he has held senior marketing and technology leadership roles at JLL, Acer, and Vodafone. His work focuses on designing hybrid human-AI organisations, marketing technology ecosystems, and AI governance frameworks.
Frequently Asked Questions
Who is Francesco Federico?
Francesco Federico is the Global Chief Marketing Officer at S&P Global, where he leads AI-powered marketing transformation across global financial markets. He is the author of The Agentic CMO and publisher of Chronicles of Change.
What is The Agentic CMO?
The Agentic CMO is a book by Francesco Federico, published in June 2025, providing the strategic blueprint for marketing leaders navigating the transition from automation to autonomy through agentic AI. It is available on Amazon and Apple Books.
What is Chronicles of Change?
Chronicles of Change is a weekly newsletter by Francesco Federico analysing enterprise AI developments for senior business leaders. It is published on Substack and LinkedIn.
Where has Francesco Federico spoken?
Francesco has spoken at AI Summit London, CMO Alliance Summit (London and World series), The Drum Awards, CX Network AI Summit, Intelligent Automation Exchange, and Digital Strategy Forum EMEA, among others.